Maintaining Domain/ Page Authority
How to Maintain your high rankings on Google, Yahoo, and Bing
So what is Domain/ Page Authority? Domain Authority is a metric, developed by SEOMoz, to predict the ability of a website / domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. The higher a Domain authority score means your complete website / all the pages on your domain have a higher potential to rank well in search engine results. Page Authority is measured on the same metric as domain authority but just for the page you are testing, NOT the full website. To test your websites’ domain/ page authority I recommend you use small seo tools http://smallseotools.com/domain-authority-checker/
(Hart SEO’s Domain Authority, and Page Authority after 3 months in business.)
I use this tool to see the progression of my sites potential, and also use it to see where I rank against my competition. With a new company it is important to work on your company’s SEO so you can catch up to your competitors ranking. At the same time it is just as important for a well established company to keep pushing SEO techniques to stay ahead of the new competition coming in. Before Hart SEO in Jacksonville, Florida was established, I used to work on my own SEO for my basketball brand. I made a free website with Wix, and then did all my SEO techniques on it until I got the Domain Authority over 90/100. I stopped my SEO techniques on it over 6 months, and the Domain Authority score dropped to 30/100. I have recently done some work to reboost it a little bit and i got the domain authority back up to 67.59 .
This score still holds great strength, and the website still ranks first with keywords “Jon Hart Basketball”, but as you can see the overall potential for the site has dropped off, and if their was any real competition related to my key words it wouldn’t surprise me if my website would slip to the 2nd or 3rd page. As you can see if you have an established business with real competition, and you don’t continuously work on your SEO you could also slip right off the first page, and we all know how important being on the first page is. There are 2 ways you can maintain your domain authority, and Page Authority. You can hire a professional like me, and we will take care of everything, and might be able to even increase your scores, and push your company higher on Google, Yahoo, and Bing. The second option is that you do it yourself. Some good techniques is a daily blog that is directly connected to your business. Make sure your blog is relevant to your course of business, and contains key words that potential clients will search for online. Also always try to have a link directed back to your website, if a few people read your blog, and click to view your website it will bring extra power to your website. If you want to Hire Hart SEO for your company to maintain your Domain/ Page authority Call Us (904) 234-0158. To learn more about our company check out our